IS YOUR WEB SITE DRIVING CUSTOMERS TO YOUR BUSINESS?

If you have invested a substantial amount of time and money to develop your website you should probably ask yourself whether it’s bringing in customers. Treat your website like any of your marketing spend: it must deliver results whether it be through increased enquiries, qualified sales leads or whatever metric you choose

HOW DOES YOUR WEBSITE RANK IN THE MAJOR SEARCH ENGINES?

A simple test to see whether your website is currently ranked highly in any of the major search engines is to visit www.google.co.nz and type in the search box a ‘key phrase’ that describes your product or service range.
If your website is not listed by Google in the first couple of pages for the key phrases you have chosen, then we can help you improve your search engine rankings.

WEB SITE POPULARITY

Search engines use a combination of different criteria to rank websites.
Link popularity is a major factor used by search engines in influencing a site's position in search results. Other main factors that will affect your search engine ranking include keywords and ‘metatags’ in your website’s HTML code, as well as the relevancy of the content displayed on the body of the website.

Finally your domain name is equally important in boosting the chances of being found by potential customers. Nearly 75% of
internet users will not go directly to your website but  rather they will search for key

words representing your product or company name in a search engine, having these key words in your domain name is a critical step to  increase your exposure online.



RETURN ON YOUR INVESTMENT

Just like advertising on the yellow pages, newspaper, radio or TV, your website, if promoted effectively, can help you stand out from the crowd and help your customers find your products and services easier.

SOME QUICK FACTS

• A Melbourne IT survey in 2004 across a random sample of over 1,000 of it’s small / medium business customer base revealed that over 54% of websites could not be found in the major search engines.
• 94.4% of total internet users  (monthly) use search engines to find and access websites (Source: Redsheriff, July 2004).

WHAT DOES THIS MEAN TO YOU?

• Improved search engine rankings to bring in more qualified prospects
• Increased visibility of your products & services on the Internet
• Increased recognition of your brand on the Internet

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