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Appealing to surfers and search engines: Our code can grow infinitely more detailed and complex from here. If you plan on building webpages that will remain online, or you want search engines to pick them up, it is important to stick to a few guidelines. Search engines like clean and descriptive webpages, and they will get your content across better to the user. One guideline is the use of the '<HEAD>' tag to add a professional touch to an HTML page. The '<HEAD>' tag comes before the '<BODY>' and contains descriptive information about the page and its contents. Most search engines will parse the tags inside the '<HEAD>' tag to index and categorize your website. Building on our previous example, we can describe the page and make it friendly as follows:
--------------------------------------------------------- <HTML> <HEAD> <TITLE>Greetings to the World! Our website saying hello! </TITLE> <META name="description" content="The 'Hello, World!' website sending greetings to all."> <META name="keywords" content="hello, hello world, hi, greetings, greet"> </HEAD> <BODY> <DIV align=”center”> <FONT face=”arial” size=”2”> Hello, World! <BR> ¡Hola, Mundo! </FONT><BR> <HR width=”50%”><BR> </DIV> </BODY> </HTML> ---------------------------------------------------------
In the '<HEAD>' tags we can define many things such as the page title, as well as use '<META>' tags. If you go on to program Javascript, or find a need for it, the code will likely be included in the HEAD of the page. The '<META>' tags can be used for countless purposes. Here, we will use them to describe the HTML page, and give keywords to the search engines. Note that there is no closing '</META>' tags. Very few HTML tags are like this. The right keywords and description can affect your search engine ranking and traffic flow dramatically. Luckily, the tags and webpage can be updated at any time, allowing you to play with the keywords. |
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