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DOMAIN NAME SEX.COM SOLD FOR US$14M

(San Francisco, USA) The famous domain name sex.com has been sold for an unparalleled amount back in January 2006.

Gary Kramen, from Boston, was the original registrant to this domain name and sold the name to a company called Escom LLC for US$14M. While it may seem incredible that anyone would be prepared to pay such an exorbitant amount for a domain name, this shows clearly how the pornographic industry represents a very large player online with some of the larger websites such as playboy.com carrying volumes of traffic comparable to Internet giants such as Yahoo! and Google. (Source xbiz.com)

A good practice to protect your brand online and avoid any of your preferred names being registered by speculators is by securing your domain name in multiple extensions. For example, if your company name is Domainz Limited and you offer website hosting, it is good practice to register newzealandwebhosting.net.nz)

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