Search engines - no. 2 in web activity

Using search engines has reportedly become the second most popular Internet task among US web users. A new report from the Pew Internet & American Life project reveals that search engine use is gaining rapidly on email as the primary use of the Internet.

According to the study, 60 million adults in the United States use search engines on a typical day. Search and news had previously been competing for second place, but search engines have now forged ahead.

The findings use results from the Pew Internet & American Life tracking surveys and consumer behaviour trends from the comScore Media Metrix consumer panel to present as clear a picture as possible of US Internet use.

Pew Internet Project data from September 2005 indicates that use of search engines on a typical day has soared from 20 percent in June 2004 to 41 percent of the internet-using population. The number of people using search engines on an average day leapt over the same period, from 38 million to 59 million.

According to the project, email use on a typical day is still the top internet activity, with around 52 percent of American internet users sending and receiving email, up from 45 percent in June of 2004.

The comScore Media Metrix results show that Google attracted the most users in October 2005, with 75.3 million unique visitors, while Yahoo! drew 68 million. Google users conducted an average of 35 to 40 searches over the month, compared with 25 to 30 for a typical Yahoo! customer.

You should have your website optimised correctly so that Search Engine Users can see your website in at least the top 20 results displayed. A high search engine ranking should result in a increased number of quality visitors to your website.

Request a free Search Engine Optimisation report with Domainz

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