Marketing Value No matter how beautifully designed a business website may be, the primary elements to determine its success ought to be "visibility" and "traffic". Is your website popular? Does it receive many visitors? Is it ranked high in the search engines? Do you own a "good" website address? Website Structure and Navigation Your website's architecture dramatically impacts the success of your business online. Is your website easy to browse and navigate? Is it functional? Is it fast to download? Content and Updates Is the content up to date? How is the content presented? Is the content unique? Features What are visitors able to do on your website? Search a catalogue? Buy online? Participate in a web forum? There are some guidelines to identify a successful website, regardless of the industry you operate in. Take a few minutes to fill in our evaluation form and receive a FREE, professional Website Evaluation 
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Tips to improve your existing
Website. 1) Develop your website with your customers in mind. Think of the benefits you are providing to your clientele, not to your own business. 2) Try to maintain the same branding and look and feel you are using for your offline marketing material (use the same logo as your letterhead and business cards etc) 3) Try to offer through your website what you can't deliver with your brochures. Offer something extra using the technology that the Internet can provide. . 4) Find out what the competition is doing and try to improve on it. 5) Provide accurate and up to date information. Like news and special offers. 6) If possible create a section of your website for your partners such as a members' only area, and for your employees (an Intranet). 7) Offer useful information that your visitors can use regardless of whether they choose to buy from your website. Like Frequently Asked Questions, User Manuals, or a Newsletter or even external links. 8) Ask your customers if they find your website useful or whether they use it at all, and find out why? 9) Always test before publishing an update 10) Planning a new website: - Lay out your objectives - Develop a structure - Develop the content - Develop the graphics - Create the pages - Test - Go Live!
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