 Online Marketing, online and TV times comparable
Online and TV times comparable
The average online consumer now spends the same amount of time online as they do watching television, new figures suggest. A survey by JupiterResearch found that web users spend around 14 hours online a week and watch around 14 hours of television. Even those who spend a great deal of their week reading books, newspapers or magazines tended to spend more time online or watching TV. More than a third (37 percent) of internet users admitted to spending less time reading because of their time spent online.
JupiterResearch analyst Barry Parr commented: "Even the most intensive users of newspapers and magazines spend less time reading these publications than they do online or watching TV. |
|
TV and newspaper companies risk losing an entire generation of users unless they immediately start promoting their online products." The research group has also predicted that online retail spending will soar from $81 billion last year to $95 billion in 2006 and 144 billion in 2010. According to the JupiterResearch, the internet will affect half of all retail sales by 2010, with 71 percent of web users going online to shop.
Surfers rely on search engines
Web users rely on search engines to direct them to common websites, new research suggests. A poll by Nielsen//NetRatings reveals that web surfers often type the name of a website into a search engine to navigate to a popular, well-known site, such as eBay, Wal-Mart, Google and Ask Jeeves. The latest web search top ten consists entirely of websites rather than topics, with the first topical search term, weather, at number 23. Online auction site eBay was top of the search requests for November 2005, with around 13.9 million queries, followed by Google (13.3 million).
The market research firm's latest study shows that internet users are increasingly choosing to reach a website via a search engine, rather than typing the site's URL directly into the address bar. The MegaView Search report estimates that 43 percent of online searchers use the search box in a similar way to an address bar.
Nielsen//NetRatings chief analyst Ken Cassar said: "There are two types of online searchers that type a website's URL into a search engine rather than into the browser's address bar: Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the internet."
New York-based Nielsen//NetRatings has also released a list of the ten most popular search engines for November last year. Google topped the chart with 46 percent of all searches.
Domainz Website Marketing services can help you promote your business online, find out more
Melbourne IT Corporate Brand Services News completed in association Adfero Ltd
© Copyright Melbourne IT Corporate Brand Services - All rights reserved
|
