SEM, Search Engine Marketing is what everybody is talking about on the Internet today. Over the last few years, the incredible performance of the World’s most popular search engine Google, has contributed to a fast increase in interest among web developers and advertisers who have been studying the various techniques to master search engine ranking.
Right place and time. Nowadays no one doubts the effectiveness of search engine marketing versus other forms of online advertising (email, banners, links exchange etc), researches from companies such as Forrester, Jupiter and Gartner demonstrated that the opportunity that search engines offer to display a marketing message right at the time when consumers’ interest is high (when a user is looking for your product or service online) turns search engines into the most efficient marketing medium available today.
Which way to go? In New Zealand and Australia, Google is undisputedly the most widely used search engine, so all efforts should be focused on ensuring your web site can capture the highest possible ranking in this powerful search engine. In order to achieve this you need to optimise your website’s content and structure to make it easier for Google to recognize and therefore rank your web site for a specific key-phrase.
Everything starts from your key-phrases.
The first and most important action you need to take in the process of optimisaing your web site is choosing the right key-phrase for your target audience.
Your key-phrase choice will impact your entire search engine optimization strategy and determines the success of your campaign. If you optimize your web site for the wrong key-phrase all your efforts could potentially be wasted.
Your key-phrase should be the terms that people would type in Google when searching for your type of company or product.
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Maintaining your search engine position, a complex task. Once you have reached your desired position in Google for a given key-phrase, you then have to make sure that your web site can sustain the high ranking, by monitoring the website functionality (eg.repair broken pages, links etc.) and keep working on your content as well as your link popularity. Domainz provides a fully managed solution with its Web Promotion service to ensure your web site can sustain a high ranking position for at least 12 months.
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What are the benefits of investing in search engine marketing?
Brand recognition and positioning. A research conducted by iProspect.com shows that 30% of web surfers considers companies that appear high in Google as leaders in their market or industry.
Qualified leads. Search engine marketing allows you to gain qualified and interested contacts at a fraction of the cost of other traditional forms of marketing.
Trust and viral effect. While the search engine “suggests” your web site as relevant in regards to a particular search, users generally perceive the results as trusted and non-biased (unlike other forms of marketing). This in turn means users would recommend your web site, or even save it on their favourite web sites list.
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Budget. Definitely a major benefit or search engine marketing is the reduced cost in comparison with other advertising forms like print (magazines, newspapers), or radio and TV
Visit Domainz News Web site www.news.domainz.net.nz for more information and free resources.
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Key-phrase Advertising. Visitors or Clients?